May 2023 to August 2023

Paid Media Marketing Intern

As a Paid Media Intern on Ibotta’s Performance Marketing team, I had the opportunity to work on high-impact projects across TV, podcast, and digital channels, supporting the team’s efforts to drive user acquisition and retention through data-backed strategies.

Over the course of the internship, I contributed to a wide range of projects—from developing TV and podcast performance reports and analyzing Pelican and Wakefield key insights, to creating a July Instagram content calendar and handling creative requests for social media. I also assisted with setting up podcast promo codes, helping track and evaluate campaign effectiveness in real time.

One of my most meaningful contributions came through my final project, where I conducted a deep dive into Brand vs. Direct Response (DR) TV strategies. I analyzed network reach, cost-per-install (CPI), and creative performance across both brand and DR tactics to recommend an optimized channel mix. I also examined how creative assets perform differently between the two strategies, proposing adjustments to better tailor messaging by audience and channel type.

This role strengthened my ability to translate data into insights, think strategically across media platforms, and support creative decisions with analytical reasoning—all while working in a fast-paced, metrics-driven environment.