Internships
University of Georgia Center for Continuing Education & Hotel
March 2024 to July 2024
Social Media Marketing Specialist Intern
Managed social media and led photography to showcase student experiences across academic camps. Collaborated with the leadership team to create an immersive, engaging UGA environment for middle and high school students.
Ibotta
May 2023 to August 2023
Paid Media Marketing Intern
Supported the Paid Media team through projects including performance reporting, competitive analysis, and creative strategy across TV, podcast, and social. My final project focused on optimizing TV media mix by analyzing cost-efficiency and creative performance across Brand and Direct Response channels.
Manz Coaching & Consulting
May 2022 to August 2022
Head of Digital Marketing
Assisted in building the company’s social media presence and developing digital strategies to attract new business. Gained experience in B2B marketing, content creation, and email campaigns, while designing graphics for use across all platforms.
Athens Convention & Visitor’s Bureau
January 2022 to May 2022
Digital Marketing and Communications Intern
In my multi-faceted internship with the Athens Visitor’s Bureau, I gained real-world experience with the B2C use of social media and email marketing, as well as created my own content, such as blog articles and TikTok videos.
Projects
The CARE Center Capstone Project
Media Strategy
I am collaborating with a client to create a social media strategy, series of social posts, updated website, interactive events calendar, engaging video series, and sustainable marketing plan.
Ghirardelli Digital Campaign Paper
Digital Marketing Analytics
I created a business gift campaign and strategy for Ghirardelli that implemented a measurement strategy and Google search ad investment strategy to increase their overall conversions and sales. I learned a lot about digital analytics and how to utilize Google’s many product offerings to benefit companies and drive desired results.
Ascend Company Style Guide
Media Design
I was part of a group that created a style guide for Ascend. Ascend is a private jet ride-share service. The style guide is aesthetically pleasing and user-friendly. Our style guide was compiled and packaged using Canva, and we created logos in Illustrator.
Rook & Pawn’s Digital Campaign
Digital and Social Communication Strategies
As part of a student team, I helped develop a digital marketing campaign for The Rook & Pawn, a board game café in Athens. We conducted market research and created a strategy focused on boosting engagement by 30% through consistent branding and targeted content across Instagram, TikTok, and Facebook.
More information available upon request:
Email me at peytoninman4@gmail.com